Heather Parry is the President of Live Nation Productions which she launched in 2015. She facilitated in the production of one of the greatest films in history known as A Star Is Born. Knowing that Bradley Cooper was going to direct the movie, she called his agent, Dave Bugliari. Dave was hesitant about the offer that Parry wanted to give them but later accepted it. Heather said she was going to help in marketing it through attending concerts and festivals in the country.
Upon attending dinner at Bill Gerber’s resident, she held meetings with him about their marketing platform. The production company has shown passion in the industry since working with celebrities like Wiz Khalifa, Lady Gaga, French Montana, and many more. She plans on doing a TV series project that tells stories of musician moms. Due to her creativity and aim to do great things, Heather Parry demands attention from her clients. Heather Parry believes that life is not fun without taking risks and that’s why he ventured into the scripted film business.
Before co-founding Live Nation Productions, she was an employee at MTV. She started as a presenter in the News department at the age of 22 to being a West Bureau Chief. She produced ’Get Rich or Die Tryin’ which starred 50 Cent among other projects. After indulging in film development and production in the company, she received the ’Twilight’ but MTV did not see its potential of bringing millions to the franchise. She left for Sandler’s Happy Madison in 2005 where she was super active in production of music-related films.
Heather Parry’s experience assists Live Nation in owning music festivals in collaboration with their sponsors and marketing teams. Heather says that these projects are all about the artists. A Star Is Born is expected to cost approximately five million dollars to show the artists behind the music. Parry says that picking of a distribution partner is different in all projects that are done since they consider several factors.